UNA is a Mexican brand created by Luha Martinoli.
It started with Luha's university thesis titled, "Anti stress as a tool of the creative process in the retail business model in Mexico." Wabi sabi, an ancient aesthetic philosophy rooted in Zen Buddhism inspired the conception of UNA. Its western currents such as Bauhaus minimalism, existentialism, and Gestalt are influences in UNA's designs.
UNA elevates and promotes the great work of Mexican artisans. Luha shares the stories of labor involved in artisanal production to dignify the commercialization of Mexican crafts and to encourage fair value.