Founded in London in 2020, alexandra ȘIPA, the eponymous brand formed by the creative partnership of designer Alexandra Șipa and business partner Lucas Baker, creates clothing and art that attempts to create positive change for the planet, starting in communities. The guiding principle of seeing waste as an opportunity to discover new techniques is at the heart of the brand. Born and raised in Bucharest, Romania, Alexandra also intends to shine a light on the joy of Eastern European culture. She attempts to show something a little bit different from the dark moody stereotypical depictions of Eastern Europe presently popular in fashion: an undying hope and uniquely light-hearted humor that can only be found there.
Alexandra studied BA Fashion Womenswear at Central Saint Martins, graduating in 2020, quickly finding success and industry approval, as seen through collaborative projects and commissions by Vogue & Barbie and Maison Margiela.